The third installment of Microsoft's $300 million ad campaign is even better. The company confirmed its position with the "I'm a PC" invective.

In fact, they developed it a bit further: " Yes, I am a dork, I wear glasses, but I am also an athlete, scientist, teacher, artist, and everything in-between. " Microsoft launched its "feel good" campaign with some humouristic approaches such as Bill Gates being part of the ad for example.