A new study shows that "kids from 8 to 18 devote an average of 7 hours and 38 minutes a day consuming some form of media for fun", it can be through MP3, laptops... They have more and more access to the internet.

The survey also specifies that now "they spend more time listening to music, playing games and watching TV on their cell phones than talking on them".

This study is very interesting for companies which can rich directly this specific target.

In fact, children are easy to reach as they are constantly connected on line and it is quite simple to convince them to buy a product.

Moreover, they are very sensible to trends (being fashion...) so if a brand succeeds in launching a new one, its sells will grow up quickly.

Marine Fabbris