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France - Mailorama
Classé dans Marketing Disasters Le 19/01/2010 à 14:39
Mailorama

Here is another cool way for marketing a product!!! The company decided to distribute money normally used for a marketing budget in the streets of Paris.

To avoid any critics they also decided to donate a certain amount to charities and association. The concept was introduced by several US companies in New York.

Between us, don’t you think that just by saying that to the press, the company made its marketing objective and goal ? I think they did and Wow!!! Isn’t that the best idea ever ????

Unfortunately, the company had to abandon its project because of the crowds. According police, nearly 5,000 people had gathered near the Eiffel Tower which was the first place to run the operation. The Ministry of Interior will file a complaint against Mailorama.

Mark Crystal
Commentaires :
Mailorama - par Roger
yeah, I heard about this while I was travelling. It's a pity that french people can't accept innovative marketing campaigns such as this one!
le 21 Janvier 2010 à 14:05
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Tags : Free money , Bus money , distribution of free money , marketing disaster , Mailorama , Marketing Disasters
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