Street marketing is a form of marketing which consists in the realization of promotional operations by a brand in public places.

The interest of this technique is the possibility to reach a determinate target which is likely to react positively to the offer. As it is based on interaction and surprise effect, street marketing has the advantage to raise the curiosity and sympathy. It also gives a dynamic and innovative image to the brand.

Street marketing can is a way to “surprise to seduce” and it seems to work quite well. In fact, people are interested; they have fun so they are more receptive.

This technique is usually used by companies but it can also be used for other purposes: to defend ideas, to pass a message…

This 2 videos bellow will show you how fun can be useful! We call it “the fun theory”!