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Blog : Accueil - A schedule which provides: Eat apples! |
Welcome Everyone !
| Classé dans
Marketing Successfull
Le 20/01/2010 à 18:10 |
AOK is a German company health insurance. To start 2010 and encourage its policyholders to eat fruits and vegetables, the insurer has installed its agencies on a schedule where each day is represented by a green apple.
Serviceplan agency in charge of the project has established a Plexiglas tube filled with apples. Every day, they enjoy an apple to see the date appear. The month ended, the schedule is again filled and printed out the day is replaced. Calendars apples insurance AOK are supported by the slogan "an apple a day keeps the doctor away."
A clever idea to help reduce medical visits and savings in AOK. I'm still curious to see the advanced state of ripeness of apples and the smell in the tube end of the month, the monthly exchange tube apple was not expected.
Alexandre HAMES |
| Tags : apples , AOK , Germany , Warketing , marketing , advertising , apple , Marketing Successfull |
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