Today, is the lesson day. Warketiing will present you the 7 mistakes you mustn't do on Social Media

Don’t be a failure at your social media marketing. Your message and how you distribute it is very important to your brand and future success. 

1. You Chose the Wrong Channels

You’ve seen the stats on facebook and myspace. They are HUGE. There is massive reach the size of google.
This does not mean if you make a profile company for Chevy, everyone will be their friend and buy more cars.
There is a HUGE disconnect between wanting to USE social media for marketing, and embracing it for better communication with customers.

2. You Used the Wrong People

Just because your web designer twittered once and had a myspace profile from day one, does not mean that he understands how to market on social media.
Just because your advertising agency knows how to market in print, does not mean that they understand how digg, reddit, and stumbleupon work.
Yes - your SEO got you some good rankings, but he’s only getting you 5 diggs on the content you’ve spent weeks preparing. Not exactly the big win you were hoping for.

3. Your Content Sucked

You wrote a top 10 list. So did 3 million other sites. Even the best social media promoters out there won’t be able to promote pure crap.
Being one step better than crap is not remarkable either.
Your content needs to be on another level to get referenced throughout the web these days.
You’re not going to get buy with a $30 article from elance, and expect it to get 1,000 backlinks.

4. Your Team Didn’t Believe in the Project

You had the right people internally, but they didn’t think it would work.
They’d rather be playing guitar hero and ping pong instead of helping the project succeed.
Social media isn’t quite as measurable as other methods, and the sales pitch really wasn’t all that convincing.

5. You Didn’t Execute

The number one problem that social media campaigns don’t succeed: POOR EXECUTION.

The site imploded when you hit the homepage of digg. Because you didn’t test all of your scripts under high volume duress, your webserver nearly melted, and wouldn’t serve pages.
Half of the people trying to access your site had ridiculous load times, or never saw the content at all. Needless to say, those visitors didn’t subscribe for anything, or check out additional pages on the site.

6. No one Trusted You

Your site is plastered with ads. You’re selling get rich quick schemes. Your web host went down. Your design sucks. There’s no contact information.
There’s no pictures of real people. Everyone has seen your stocks photos before.
There’s no address. There are plenty of reasons people won’t trust your website.
Social media transparency will magnify trust issues, and people will really take swings at your potential flaws. Don’t set yourself up for failure by having people not trust you.

7. You Forgot about Search

You built a site for social media. You pander to the audience, and gave the fickle crowd what they want. You forgot to create sustainable content around topics that are of interest to someone selling something. Your users spend all day on stumbleupon, because they can barely afford more than their rent, an high speed internet connection, and a laptop with the meager salary they are able to earn working throughfeeding their need to be entertained 23 second attention span.

You didn’t realize the main goal of your social media marketing was to help ultimately rank high for a high volume, high converting competitive phrase that drove your revenues through the rough for the next two years of sustaining the result.

Thank you for your attention, and be back in the next few days for the solutions !!!